The metaverse based on the blockchain has a considerable advantage over what was done before with video games, for example. It is more transparent and benefits from blockchain security.
It now has the potential to help companies establish their brands in highly coveted digital worlds. The metaverse will definitely transform the way we shop.
Users can save their own aliases and control their digital identities using the various metaverse protocols. This functionality will be essential for e-commerce, as it will allow consumers to verify their identity and make secure purchases.
Online shopping will become more immersive thanks to the metaverse
Buying on the internet can be a bit bland these days. You look at things on a computer screen and can’t imagine how they would look in your home. This will change with the metaverse. You will be able to make purchases in realistic virtual shops. You’ll be able to see and smell the items you’re buying, and you’ll feel like you’re there.
An online store could, for example, allow you to create the metaverse of your living room in order to try out different pieces of furniture.
Online shopping will become more sociable
Shopping on the Internet is often done solo. You are not in contact with other people and you cannot observe the reaction of other consumers. This could change with the metaverse thanks to virtual fairs where you can interact with other customers. You will be able to see their emotions and get advice.
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Taobao launched in 2022 the Metaverse Mall on the occasion of the 618 Shopping Festival in China. Shoppers were able to navigate their avatar through stores in 3D and participate in various interactive activities using their smartphones.
The metaverse will personalize online sales
Buying online today can seem impersonal. You are buying products that have been chosen by someone else, and you have little influence over the selection process. With the metaverse, you will be able to build your own virtual store and choose or create the items you want to sell. You will be able to communicate directly with your consumers and get to know them personally.
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