For a successful SEO strategy, you must take care of the content and the technical aspect of your site and also rely on solid SEO tools allowing you to move forward quickly.
Many responsibilities come with starting your own business.
One of the most important jobs is making sure your website is highly visible online, so customers can find it easily. It’s part of your SEO strategy.
Ask any marketer, and they’ll tell you that an SEO strategy is crucial to getting your website noticed online.
Search Engine Optimization (SEO) is the process of improving and organizing your website, so that it appears favorably in search engine rankings. SEO can be very technical, but don’t let that scare you.
One of the main goals of a good SEO strategy is to increase organic traffic to your site by offering solutions to your customers’ common questions and providing them with the information they need. In other words, you want your website to be the go-to source of information for your customers, potential customers, and anyone who operates in your industry.
Fortunately, there are simple SEO techniques you can use to promote your site on search engines like Google. Applying a few key tactics when creating content can go a long way.
In this article, we’ll introduce you to SEO and explain why it’s important for entrepreneurs. Next, we’ll share some tactics you can use for your website’s SEO strategy. Let’s go!
What is SEO and why it matters
SEO is the practice of making your website and its content attractive to search engine algorithms. This usually involves incorporating keywords into your written content, maintaining your site’s performance, and other related techniques. Optimizing your content is necessary if you hope to place your website in the top results of search engines like Google. This can drive new traffic to your business. According to Google, the first organic search result on Google gets over 39% of the traffic, the second result only gets around 18%, and the rest of the results fall below 10%.
Effective SEO requires a careful balance. It’s important to use the right terms that let search engines know what your content is about, without overloading your site content with keywords and making it unreadable.
Additionally, 53% of web traffic is organic, meaning visitors who find your site through online searches. Organic traffic, unlike paid advertising, is completely free. This makes SEO a cost-effective marketing method.
3 Essential SEO Strategy Tips For Every Entrepreneur
If you want to get your business noticed and attract more visitors, you will need to incorporate SEO best practices into your site management process. Let’s look at three ways to do this.
1. Integrate on-site and technical SEO to improve your content
On-Page or On-Page SEO refers to the techniques used to optimize your content. This mainly means using keywords in your posts, titles, headers and URLs.
However, you also need to pay attention to the technical aspects of your website that impact your search engine rankings, such as loading speed and mobile responsiveness.
It’s wise to make sure your website stays fast by testing it regularly with Google PageSpeed Insights. It’s also important for your site to be viewable on smartphones as well as desktop computers, so make sure you implement a responsive design.
Generally speaking, around 20% of your SEO efforts should be directed in this direction. There are many tools that can help you, including Google’s Keyword Planner and several plugins WordPress (which we will discuss below).
2. Use content marketing to rank higher and attract visitors
Content marketing is the process of creating authoritative, relevant and unique content to attract visitors. This is the basis of a successful SEO strategy. This should form the bulk of your SEO efforts.
You can distribute content through multiple channels, such as a blog, social media accounts or even emails. Informative, thoughtful content that provides value to your target market is more likely to rank well with search engines and drive customers to your site.
3. Implement Offsite SEO to Build Web Connections
Finally, off-site SEO consists of practices that affect content outside of your website. Key off-site strategies include:
- Link Building: Encourage links on the web that lead to your site.
- Guest Posts: Writing posts for blogs on other websites.
- Social Media: Promoting your business and website on various social networks.
These practices direct web users to your site, in order to generate more traffic. Linking to your content from other high-quality sites can go a long way to increasing your visibility and even improving your search engine rankings.
WordPress: an SEO-optimized platform
If you’re looking to build a website and need an SEO-friendly platform, WordPress is a solid choice, especially if you choose your SEO provider carefully.accommodation. Out of the box, WordPress includes:
- Search engine friendly URLs
- Default themes that incorporate on-site SEO, including header and title tags
- markup HTML appropriate
- Optimized loading times for fast websites
In addition to these features, you can add more advanced SEO features using plugins. For example, Yoast SEO and all-in-one SEO pack helps with on-page SEO.
Caching plugins can improve page load times. There are also plugins for fixing broken links, such as WP Broken Link Status Checker, and others that assess site health, such as WP Health.
Get started with SEO
As you can see, there is a lot to do to optimize your website for search engines. With an SEO-friendly platform like WordPress, you’re on the right track and you probably won’t need the help of an SEO specialist. Additionally, you can use plugins to further optimize your site.
As we have seen, three key SEO tactics for entrepreneurs are:
- Integrate on-site and technical SEO to enhance your content.
- Use content marketing to rank higher and attract visitors.
- Implement offsite SEO to build connections across the web.
These SEO tips can help you get more attention to your site and bring in new leads for your business!